In answer to a recent request, I am making this post that will show you how to get people to share your music on Twitter today. This strategy will work as long as TweetDeck is in existence. It shouldn’t become extinct any time soon so this will apply today and for the foreseeable future.
The video above was brought to us by the Burstimo channel on YouTube. This is a well-known music marketing organisation. Therefore, you can also expect to find videos from Burstimo on my blog in the future.
Today, you will learn how even you can get people to share your music on Twitter today and ignite the viral marketing effect that can build your image on social media. This will also bring you a much bigger name in your genre in the future.
The video that we are looking for is embedded at the top of this post. The text in this post will supplement the video and give you further understanding that you are welcome to use to share your music on Twitter with the world.
What Does it Mean For Your Music to go Viral?
The ability to go viral is mentioned in music marketing a lot. Going viral is the holy grail of the marketing world. Therefore, it is what you want for your music. So, what does it mean for something to go viral?
This is when your content is shared by people, who share it with other people, and those people also share it with others. Therefore, your music stands to be heard by thousands of people over time. This doesn’t only happen on Twitter. Things can go viral on any social media platform.
Every time your music is reshared by people, it is open to a whole new audience. Therefore, a lot more people are going to want to share it. If only 2% of your 1,000 followers shared your song, that is 20 people. If each of those had 1,000 followers and 2% of them shared your track, it would be 400 shares…and so on. You do the maths.
Viral marketing is so named because it spreads like a virus.
How to Get People to Share Your Music on Twitter
Why Twitter? After all, aren’t tweets dead as soon as they are typed. Well, it depends on what is mentioned, shared and who is sharing it. Obviously, someone who has a bigger audience on Twitter will be more likely to get a bigger and better response.
Also, some people naturally have influence because of their status. Perhaps they are a famous media person, politician, actor or sportsperson. People will always listen to these kinds of people. This gives them a lot more authority.
This strategy is also possible on Instagram. However, we are focusing on Twitter because it has a much more powerful search feature.
1 Find Bands and Artists Who Make Music Similar to Yours
The first step is to ask all of our friends, family and social media contacts, who they think your music is similar to. For instance, some of my music is similar to Jean-Michel Jarre. I make a lot of synthwave, but also trance music.
For this strategy to work well, we need to find artists and bands who get somewhere between 100,000 streams and 3 million streams on Spotify. Their music needs to fit a certain niche. For instance, Jean-Michel Jarre fits the niche that I specialise in.
When you find people who you are similar to, you need to search for acts who are similar to them. You can do this on either Spotify or Last.fm. Make a list of 20 artists and bands to who you feel you are similar.
Remember: It is vital that these people are of a niche genre. It is also vital that you are very similar to them.
2 Find People Who Have Shared Those Artists on Twitter
You now need to find people who have shared those artists on their Twitter feed. This is why it is vital to find music that is very suitable to yours.
We need to find people who love to discover and share new music that they really enjoy. If I was to look for people who share music that is like Jean-Michel Jarre, I would have more success than if I targeted people who only shared rock or metal music.
How to Find These People on TweetDeck
TweetDeck is a free Twitter tool that allows you to monitor specific subjects. You can have multiple subjects with five or six feeds each so that you can monitor a subject every time someone mentions it.
With TweetDeck, we are going to find people with credible accounts. They will also have some excellent engagement on their tweets. As you will see in the image below, you can set the number of retweets, likes and replies.
This will just make sure that if your music is shared, there will be sufficient engagement for you. Therefore, you ideally need to have at least 30 likes. I know! I have only selected 10 in the image above.
All of the people in this filtered search are able to drive influence in order for people to notice your music.
Learn More About These People
The next step is to old down Alt (Windows) or Option (Mac) and click each Twitter handle you see on the tweet. This will open each profile in a new tab on your screen. This should be between 20 and 30 tabs. All of these people will share music that is similar to yours.
Go through all of these tabs and see if any of them have less than 1,000 followers. If they have less than 1,000 get rid of them and replace them.
Now we are talking business!
3 Make a Spreadsheet
The spreadsheet will include three columns. The first will list the Twitter handles. Secondly, we have the stage that the person is at. Lastly, we have the artist whose music this person has shared.
Now go through all of the people who don’t have their messages open on Twitter. This means that you will be able to send these people messages on Twitter.
Next, follow all of these people who retweeted about the artist that you sound like. Add a number 0 in the second column of everyone whose messages are closed.
4 Send a Direct Message to All Potential Fans
This Direct Message goes to everyone who is open to receive direct messages. In these messages, you need to write the following.
“Hi (name), I noticed that you shared (song title by artist name). I absolutely love that track. Thank you for bringing it to my attention.”
The above is all you need to mention in your first message.
If you notice something else from their timeline, mention it. Something more personal would be even better than mentioning this tweet that they have probably forgotten about.
Next, you need to go back to the spreadsheet. Add a number 1 in the second column of everyone you have sent one message to.
Now, go back to TweetDeck and repeat the process until you have at least 100 people with a number 1 in the second column.
5 Follow Up With Conversation
Leave it now for 24 hours before you sent each of these people a second message. You are now going to be a little more anxious about starting to get more views and streams. However, you are going to have to be a little more patient.
The people you are going to follow up with you will say something really vague. For example, “Yeah! I really love that band”. This leaves the path open for you to say something like, “They really inspired me in my music. How did you discover them?”
The more time you invest in them, the more interest they will take in you. Therefore, the more time you spend with them, the more likely they are to share your music.
The more value you can bring to them and put them first, the more likely they are to like your music. You need to respect them. Remember that you are building a relationship with them. Therefore, don’t look at it like sales.
Now go back to the spreadsheet and change the second column number to a number 2. This means that you have shared your music with them once more.
6 Ask People to Share Your Music
This is where all your work will pay off. Now you have built a relationship with these people, they will be more likely to share your music.
If they like your music, they will share it. Therefore, you don’t even have to ask for a share. If they really like it, they will definitely share it. It is actually important that you don’t ask for the share as this will reflect badly on you. It will make you look like all you were after was the share (even if that’s the truth).
If people don’t make it to stage 4 where you share your music with them for an expected share, you can actually go back to them and say, “This is my music. If you like it, give it a share”. This latter advice really is because you have nothing to lose by asking for the share.
The more people you can get to share your music, the more likely you will have of your YouTube video, Spotify or SoundCloud track going viral. That is the effect that you are looking for.
I hope you have learned a lot from today’s post. Please leave any comments on this post, or suggestions or requests for future posts, please either leave them below or email me directly at firstname.lastname@example.org.
Thank you for your time today.
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