How to Grow Your Offline Fanbase in 2023

Today, we are looking at how to grow your offline fanbase. These are the people who like you from the start. They are also the ones who will carry you and your music forwards. They are the fans who will share you with the world. These people will ensure that the rest of the world hears your music. Therefore, they are your best hope of building an offline army of superfans. Your fanbase starts somewhere. Today, we will go back to assuming you have zero fans offline or online but just a burning passion for building your music career.

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How to Grow Your Offline Fanbase by Starting in Your Local Area

The first thing you need to do is to start locally. It would be best if you also had flyers made up so that people can have a website address or an electronic press kit to learn more about you and your music. You must also share your Spotify links with them through your electronic press kit. Your business relies on your EPK to do its job.

Where is the nearest place where many people either congregate or pass through? What kinds of people are they? Would they appreciate your music? Could you do a cover version of a song they might appreciate?

For instance, in my local area, there are a lot of Pakistani and Romanian immigrants. Some people in the town don’t venture anywhere near here, but they are just stuck up. There is absolutely nothing wrong with my area. There are crimes committed here, but there is crime everywhere – so it might as well be here. An area is what you make it. If you don’t like it, you don’t like it. You can move. However, you will find problems wherever you go. That is just the way life is. We are all human.

Putting Your Busking Plan Into Action

Doing this takes guts. However, learning how to grow your offline fanbase does take guts. You have to be the one to stand up, tell “the man” where to go and live life on your terms. You might get your gear nicked, but whatever will be, will be, and where there is a will, there is a way.

Anyway, back to the point of this section. You need to turn 1% of your local area into fans. If you can play songs they enjoy, it will boost your chances of building your offline fanbase. You should do that if you want to turn passers-by into super fans. That is w Kenilwohy; you get a lot of buskers in your area who stand outside your local supermarket or bus station.

Case Study One: Kenilworth Town Centre

Kenilworth is the town where I grew up from the age of 10, and I lived there until I was 26. It is a very wealthy town and has its share of millionaires. Anyway, that is beside the point.

You are looking to turn just 1% of your audience into superfans. When I was living there, the population of Kenilworth was around 15,000 people. If just 1% of those 15,000 became superfans, that would give you 150 raving fans. They will happily wear your merch, spread your music, and share it with their friends.

How to Grow Your Offline Fanbase From Kenilworth to Coventry City Centre

The nearest major city to Kenilworth is Coventry. It is an average city with 350,000 people. Now, your fans from Kenilworth are already sharing your music. They are sharing it with their friends in Coventry. The distance between them is just five miles. Once you start busking in Coventry, you are still aiming for 1%. Therefore, you aim to convert 1% of 350,000 people into superfans. That is 3,500 people. They are now sharing your music with fans in nearby towns like Bedworth, Nuneaton, Rugby, Leamington Spa, Warwick and the biggie.

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From Coventry to Birmingham

The second largest city in the country is 20 miles from Coventry. We are talking about Birmingham. In this area, there are around 3.5 million people. Turning 1% of 3.5 million gives you 35,000 superfans. Don’t forget that all these people are buying your merch and music. Your Spotify profile should be looking extremely healthy by this time.

Plus, as your music grows and people wear your merch, they pay you to advertise your music. Yes, it is that good. You can now book venues that house thousands of fans and sell them out. You can have stalls selling your merch and .your music and share your future shows with those fans.

From Birmingham, you should be looking at doing national tours and then going on to do international shows. By the time you are through, the world will know your name.

How to Grow Your Offline Fanbase in 2023: Conclusion

Now you know how to dominate the world; you need to go ahead and get that ball rolling. Make those plans and put them into action. Start with your local high street. I hope this post has enlightened you on growing your offline fanbase. If you are serious about increasing your offline fanbase, you need to get the ball rolling. Don’t just sit there.

If you are a regular reader of Krannaken.com, you will be familiar with my online strategies. I don’t venture offline very much. However, the video in this post made a lot of sense, so I wanted to share it with you.

Don’t forget to start planning your road tour of the United States, Canada and Mexico with this handy road atlas.

Please also request your free copy of The Complete Guide to Music Marketing from the box towards the top of this post or below. This will give you expert advice, current and amazing resources and aha moments that work in today’s music marketing mix. I know you will love the book so please request your free copy today.

About the Author
David Verney is a graduate from the University of West London, husband, father, Christian and Tottenham Hotspur fan. He started Krannaken.com during his final year at University. The initial idea was just somewhere to put his ideas on the subject of music marketing. However, it has been going strong since then and (at the time of writing) this website is just over 3 years old. Ideas don't dry up because the industry is always changing. New websites with new features are being launched all the time. Therefore, Writer's Block does not feature. I hope you enjoy the blog. Please hit one of the banners and claim your free copy of The Complete Guide to Music Marketing. I plan to update my book with new content every year.

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