image shows a club dj with the text what is the best way to promote your music

In this post, we will discuss the best way to promote your music in 2024. I have managed to get the ideas of Damian Keyes, Musformation, Curtiss King, Top Music Attorney, Venus Theory and JamMob. These people are all top YouTubers in the music marketing space and all their thoughts have one thing in common, but you’ll have to read on to find out what that is. I also add my own thoughts right at the end so that you know what I personally consider to be the best way to promote your music in 2024.

Key Takeaways

  • In this post, you will learn the best way to promote your music according to some of the biggest YouTubers on the platform. These are people who know what they are talking about.
  • You will learn the opinion that each of these people have in common.
  • You will learn what you should do and what you should avoid.

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What is the Best Way to Promote Your Music According to Damian Keyes?

Damian has a useful YouTube short-form video that includes his opinions on the best five ways to promote your music. I would have embedded this video if I could, but couldn’t find a way to embed it. Anyhow, here is what Damian had to say.

Introduce Yourself or Your Band

Ok, so I may as well tell you now what all these people have in common. They all use the power of microcontent platforms such as TikTok, Instagram, YouTube Shorts, etc. It is short-form video that gets artists known these days. Therefore, if you blow up on social media, you have your winning lottery ticket.

So, in your introduction, you get straight to the hook of your music. Your audience wants to know what you’re about, what music you do so building an audience around your biggest asset is the sensible way forwards.

Compare Yourself With Similar Artists…

Saying something like, “if you like Band A, you’ll love the music of (your band)”. This helps your music to rank, but it’s also great for Band A. They get the extra publicity and they may get some new fans out of it.

People Are Inquisitive

People are curious about people and things outside of their zone. For instance, they may be curious as to what a Scottish man singing country music sounds like. As Damian says in the video, people watch the video to see if they connect.

People Love a Good Story

People love a good story. In the 90s, during my College days, I used to make up a story because it sounded good. Once, I told my parents that someone tried to mug me in the city centre at night and I knocked him out. It wasn’t true, but it was an interesting story and I never came clean about it. They are no longer with us so I didn’t get to share the truth with them. They passed away believing it to be true.

Put the Audience in Control

This is an idea I have for my YouTube Livestreams. I am thinking of enlisting the help of the audience to help me create an entire track. This will be interesting. If you would like to join me, please subscribe to my YouTube channel, hit the bell, and you will be notified whenever a new video is available. This should also notify you of livestreams that I will be running.

What Does Musformation Believe to Be The Best Way to Promote Your Music?

The first video I saw by Musformation actually put me off his channel. He kept using expletives. Expletives have their place with their emphasis. However, Musformation used them so much it pissed me off.

Musformation’s Advice

Musformation considers that appealing to the algorithm should be your first consideration. Sure enough, algorithms matter. If the algorithm doesn’t like your video, you’re not going to get very far. Therefore, it is vital to make sure algorithms run in your favour. To do this, you have to optimise your video properly, make sure it’s a fantastic performance, keep the retention going with a great videos. If your videos are poor, you should keep them to see how far you go over time. However, don’t upload them if they’re below par.

Another factor that Musformation mentions, that is affected by the algorithm, is the frequency of publishing music. Musformation thinks that a new single should be released every six to eight weeks. He warns against releasing music on a weekly basis as this would not be publishing your best work. Therefore, make sure your music is good. Release various different videos for the same song, but don’t release a completely different track more than every six weeks.

What Platforms Does Musformation Consider Represents The Best Way to Promote Your Music?

As in the thumbnail above, Musformation talks about Spotify, YouTube, I:Instagram and TikTok. Again, there is a strong emphasis on microcontent video. YouTube, Instagram and TikTok can be used to grab the attention of the masses and attract them to check out the music on Spotify, generating further streams and generating awareness of your music.

What Does Curtiss King Believe to Be the Best Way to Promote Your Music?

The first platform we hear mentioned on this video is TikTok, cementing further the uniting opinion. There is no real surprise there. For a video to get 200 plays, you just have to upload it. Nearly every video uploaded hits 200 views. Therefore, for the sheer mass of awareness of your music, TikTok is a platform where you just have to be seen.

Use Your Existing Fanbase

Brian, (the guy Curtiss is speaking with in this video) talks about using your existing fanbase. This is paramount. Your existing fanbase are going to do everything they can to promote your music. Therefore, in your microcontent videos, you should leave a message for your audience to share your music. That way, you stand to gain a lot of exposure to a huge number of people.

What Does The Music Attorney Believe to Be the Best Way to Promote Your Music

Again, The Music Attorney also talks about TikTok, YouTube Shorts and Instagram – the three most prominent microcontent video platforms. However, read on because I think she’s going to drop a value bomb here.

Livestream Audience Harvesting

This makes a lot of sense. Livestream audience harvesting involves talking one-to-one with your audience. You need to ask them to subscribe or do something similar. I think for me, I want to get more people to subscribe to my YouTube channel so that will be my call-to-action.

I can get their help to build a track on FL Studio and this can be in exchange for a subscribe. This will be an interesting opportunity and I think it will be a lot of fun in the process.

Keep a Schedule

Finally, The Music Attorney keeps a schedule and a plan for music releases. One thing she does talk about here is the fact that this is particularly effective if you have fifty or more die-hard fans who are going to be doing everything they can to promote you. You need to recreate the good bits in different ways as often as possible after your song has been released.

What Does Venus Theory Believe Is the Best Way to Promote Your Music?

Venus Theory’s video has to be about the most interesting video in this post. He has a boring voice that you can fall asleep to and ambient music that ensures you’ll be snoring, but his video is interesting. What does he believe is the best way to promote your music?

Venus Theory talks about SubmitHub, Blog Reviews and Other Online Services

The Venus guy talks about the sheer mass of submissions that services face on a daily basis. What makes them popular? How to find a playlist curator? Venus talks about the fact that a lot of these services appear to be conning the little artist who thinks they’re good – but they’re not really!

However, the little guy has to pay a substantial amount of money for promotion. Therefore, free services such as TikTok are ideal. In any case, Venus doesn’t really talk about microcontent. I think even he would agree that TikTok cannot be ignored.

What Does Justin From JamMob Believe to Be The Best Way to Promote Your Music?

In the video, Justin talks specifically about music videos. However, music videos are the most important asset you have. People love a video. If they get the chance to watch a video with the song they love, that’s hitting two birds with one stone. They’re getting the video and the music. Therefore, it’s a win-win situation.

Submitting Music to YouTube

Justin also talks specifically about using YouTube. YouTube is the biggest music streaming platform in the world. However, you don’t only have to promote on YouTube. In fact, I think you get more views to your short videos on TikTok than you will get video views on YouTube.

Using SubmitHub

The first method Justin recommends that you submit your music is through SubmitHub. After watching Venus Theory’s video, you’re pretty sure you don’t want to touch SubmitHub. After all, there’s not much chance that you can actually find a placement. I say this because SubmitHub curators get so many submissions that they’re probably not going to notice your video or your song much if you decide to submit to them.

Submitting Music to Playlist Curators Directly Through YouTube

Perhaps you would have more joy if you submit your music to YouTube music playlist curators through YouTube itself. You should do a search for YouTube music playlists in your genre. Then click on the channel name, click about and click to get their email. From there, you can contact the playlist curators directly through their email.

What Do I Think Is The Best Way to Promote Your Music?

I believe that microcontent video is the best route to take. Find a good scheduling service who can schedule your videos on TikTok, Instagram and YouTube. Personally, I use SocialBee. However, there are various options and it is really a matter of personal choice. I wouldn’t say that any one is better than another. All they need to do is to post your content on these platforms after all.

Another word of advice. Other than paying for your scheduling service and paying for your video costs, I highly recommend that you don’t pay any further fees for promotion. It’s just not necessary. This is especially if you are just starting out. The way music goes, you don’t want to be sending your hard work to a service who don’t even accept your blood, sweat and tears.

If You Do Want to Pay For Promotion

Having said that, I can recommend that you use Hypeddit because they’ll actually do something for you and not break your bank account in the process. For $9 per month, you can build your following on any of the big three platforms. They will send your music viral and you don’t have to pay any more than $9 per month. I can recommend this cost. You can learn more about Hypeddit << here. This is an affiliate link. Therefore, if you do make a purchase through this link, I will make a small commission. This helps me to provide for my wife and son. So, I just want to take this opportunity to say a BIG THANK YOU in advance.

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