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As a blogger myself, I take pride in my work. The website and blog is now in its fifth year online. I initially started it as a place to store my thoughts and ideas on my studies at University. However, it has grown into something much bigger than that. Right now, I try to blog on an almost daily basis. Therefore, you can find new and fresh content on most days. In this post, I am going to show you how to start a music blog and show you how you can make money from your blog.

Key Takeaways on How to Start a Music Blog

  • By the end of this post, you’ll have the knowledge and confidence to start a music blog.
  • You will be aware of each aspect of running a music blog and hopefully a plan to go forward.
  • Follow a step-by-step tutorial in how to start a music blog.

Why Do You Want to Start a Music Blog?

What is your reason for starting a blog? Do you just want a brain dump like me? Have you also thought about what kind of posts you are going to talk about? Are you going to blog about your music, your genre of music, other artists, a specific area of music or the music industry? Do you want to make money from your blog? You need to be clear about why you want to start a blog and remember your “why”. Marketers talk about having a “why” and holding on to it. It will help when you feel low or discouraged about your blog. We all feel down and discouraged sometimes.

Start a Music Blog to Share Your Expertise

What do you know about in the subject of your blog? Have you any specific experience in the subject you want to blog about? Do you want to target beginners in your blogging niche? How about more experienced people? Do you have any real expertise anywhere in the subject of your blog?

If you answered no to that last question, you could embed YouTube videos and give a commentary about what you think of the content? I have done this, and the best part is that the more you research and watch YouTube videos about your subject, the more of an expert you become.

Build Your Resume or CV

Another great thing about keeping a blog is that you can add it to your CV or resume. One job that I want to get into is in digital marketing. With my blog, I am acting as my own guinea pig. I am getting real-world experience that I am setting myself. Therefore, I can go to an employer and say I’ve got the experience of running my own blog. They can see it for proof of my experience and skills.

Start a Music Blog to Build a Community

You might want to build a community of like-minded individuals who share the same passion. The best thing about this is that you are positioning yourself as an expert within your blogging niche. People will come to your blog to find great content that they are actually interested in. Therefore, you are giving them food for thought and they can respect you as someone who knows what you are talking about.

Do You Want to Make Money?

Many bloggers make a decent full-time income from blogging. They do this in a number of ways. It could be through writing reviews for other musicians or gear you have used. If it is the latter, you can generate some affiliate commission as a result of people purchasing through your links. You may also want to have a Patreon account or sell merchandise, memberships for a membership site, digital downloads, video courses, etc. The list goes on.

Building Your Email List

Another great aspect of blogging is that you can build your email list through it. There are a number of great email marketing services out there. Some are completely free for a beginner. Others have better functionality and deliverability. My best advice here is not to go for a free account simply because it is free. You need a service in which you can be happy that you are getting all the features that you need. They are not available in every email service.

How to Start a Music Blog

Niche Right Down on Your Microgenre

If you want to start a music blog about your genre of music, you need to niche right down on that genre. It could be progressive instrumental trance music. Is it uplifting too? Does it have elements of other genres? If so, what other genres can you hear in your music?

With my blog, I am aware of who my audience is. I have a lot of readers from the United States, United Kingdom and India. The biggest audience for our music comes fro India and the Philippines. These people love our music and have saved our music to their libraries, added us to playlists and followed us.

Choose a Blogging Platform

Personally, I use WordPress.org. In my view, it is the best option. This is because you have 100% control over the way it looks and feels. There are other options and website builders. Some only focus on the music industry. These include the likes of Bandzoogle, Music Glue and BandVista.

Choose a Domain Name

What would a good domain name be for your music? Have you tried yourbandname.com. Perhaps that would be a better name for you. For instance, we have krannaken.com. Alternatively, why not just try something connected to your niche or even a funny, but easy to remember, title? For instance, you could do something like moonmonkey.com. That is easy enough to remember.

Buy Your Domain and Hosting

I can recommend that you try Namecheap. As the name suggests, they are a very inexpensive option. However, if you want to drive more traffic, you might want to have a managed service like I use at Siteground. This means your site will be faster and you will be able to get much better search engine rankings as a result.

Choose a Theme

I highly recommend Second Line Themes. I am not an affiliate of theirs and I don’t take any credit for recommending them to you, but I believe they are the best. This is because they offer themes that are especially for music artists and podcasters. Krannaken.com is based on a Second Line Theme.

Choose Your Design and Branding

When Krannaken.com was first online I used another of Second Line’s themes. It had a black smoky background and I thought it was quite effective. I now have the plain black writing on a white background, but the text is much easier for readers now.

You can also make a logo in Canva. They have tonnes of logo templates available and the new Krannaken logo was made with a Canva template. Making your own logo will also mean that you are happy with it. I know it might be easier to actually get someone else to make it for you, but they might have differing ideas to you. Therefore, if you want your logo done in a certain way, you should do it yourself.

Create Essential Pages

Essential pages also include your home page, your about page and your blog. Make sure they are all running smoothly and don’t have any issues. I am aware there is an issue on my home page and I am probably going to have to pay someone to sort that out for me.

Start Creating Content

That’s why you want to blog, right? So that you can create content that can rank highly on Google and drive tonnes of traffic from social media.

As a music blogger, you will probably not be as successful on sites like Pinterest. Music doesn’t seem to do so well on Pinterest and I haven’t seen a whole lot of Pinterest traffic. However, I heard this morning that you should only be posting one pin for your post every two days.

Promote Your Blog

How you promote your blog post will be determined by what you are blogging about. Although Pinterest is fantastic for some niches, it is not great for music.

As a music blogger, the brunt of your traffic will come from Google. I find that Google delivers most of my traffic.

My strategy is to build a magazine and have traffic coming from that. Therefore, it will be shared on various online directories, pdf-sharing sites and free advertising networks.

Start a Music Blog to Build Your Email List

As I’ve already said, you should also focus on building an email list. I typically get a 35% click-through rate from my email marketing. This is a fantastic amount of interest. However, the click-through from the email to the posts are low. This could and should be much better.

Monetize Your Blog

Again, as well, you should monetize your blog – if that is your goal. A blog can also be very lucrative. People like Chris Farrell have made a lot of money from affiliate marketing. Therefore, having a blog means that you can generate affiliate revenue. However, it’s not the only route to monetizing your blog. You have to decide on how you are going to make money from your blog and then go and do it.

Congratulations

You’ve just read this entire post – probably. Congratulations on being a step closer on the road to start a music blog. If you do have any further comments, suggestions or need any advice, please let me know below in the comments section. I do believe there is much more to it than what I have mentioned in this post. I could write a 500-page book on blogging and still only skim the water.

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