Featured post reads how do music blogs make money

As a music blogger, I’ve made money from making music which has been sold both through the website and also through production music libraries. I’ve also made money from affiliate marketing and reviewing other artists’ music. However, it is vital that we all diversify our income as much as possible. In this post, we are going to discuss how music blogs make money in 2024.

Key Takeaways

  • There are many ways that a music blog can be monetized. In this post, we will take a brief look at each of them.
  • This blog will hopefully inspire you to look at how you can monetize your music blog
  • It is a very rewarding achievement when you make money for using your initiative.

How Do Music Blogs Make Money in 2024?

Before we begin to look at how to make money with your music blogs, it is important to bear in mind that the profitability of a blog has many factors. These factors include the amount of traffic you can generate, the niche your blog is in and also the way in which you would like to make money. For instance, if you monetize it through affiliate marketing, the company you work with will also have their own policies that stipulate when, how often and how much they will pay. You need to be sure that you are aware of these factors before you begin.

So, let’s have a look at how music blogs make money in 2024.

Music Blogs Make Money From Advertising

Although we are mentioning advertising first, this type of monetization will be far from your first port of call. Advertising agencies only work with bloggers who have an excellent flow of traffic. Depending on who you are and how long you’ve been logging, you will have to build up your traffic first.

Advertising agencies work with blogs of any niche and they will add any advertising to your blog too. Therefore, you could have a heavy metal blog, but your adverts could be about classical instruments. It very often doesn’t make much sense, but is tailored to the visitor nowadays, rather than the platform it is on. That is why you will see advertising that matches your cookies. If you visit holidays about classical music, they will follow you round until you do something about it and invest in an instrument or lessons.

It is also worth noting here that advertising pay per mile (thousand) impressions. If they require a specific number of impressions, you need to deliver by driving traffic to your website so that the prospect can see the advertising and do something about it.

Many Music Blogs Make Money From Affiliate Marketing

This is one of the most lucrative ways to make money with a blog. It is also probably the easiest to get started in. I have made money in this kind of marketing. It is fairly simple to understand. If I have an affiliate banner on my post like the one below and you click on it and decide that you want to purchase the product, I will make a small commission for directing you to that website. I have a great relationship with Plugin Boutique who I have been with for many years now.

Getting Involved With Sponsored Content

This is where you would come in as an influencer. If you use specific gear, write reviews or interview interesting people, you can find sponsorship deals for this. It is a way to get sent the latest and greatest gear for free. You use it in your music, review it and the company aren’t expecting you to send this product back to you. They are expecting you to keep it.

Think about this for a moment. Some gear costs hundreds, even thousands of pounds. They are giving you the product for free as a way to say thank you for promoting them to your audience on your blog. This works particularly well with blogs as you would imagine.

Many Music Blogs Make Money From Merchandise Sales

As I’ve said before, selling merchandise is selling your advertising. It’s getting money for people to be more aware of your blog. Pretty cool, right? Yet, that’s how people are making money. Imagine if you had a blog and you designed a T-shirt or a hoodie with your blog logo and website address on the front. People will buy this and they will visit your blog more because they will be more aware of who you are and what you do.

Subscription Services

Many blogs offer subscription services for special subrscriber-only deals and offers. Subscribers pay a recurring fee. This could be a monthly, quarterly or annual fee depending on the options provided by the blogger and the ability of the subscriber to spend a chosen fee. Krannaken.com operate a subscription service where you can get all the posts a month in advance. Therefore, you are receiving fresh information. This could include things like special offers and time-sensitive information. Therefore, please subscribe to Krannaken.com to avoid disappointment.

Event Promotion

This is something that is time-sensitive so you will have to be on the ball. You must make sure that as soon as the event is over, you make it clear on your blog that the event is over. Maybe, you can turn it into a post which looks back over the event.

As a musician, there are plenty of festivals, concerts, album release parties and more. It would be great if you can promote affiliate offers on your blog as an affiliate of the company. You could also get free gear if it is a gear launch event. Maybe you can do a review on your blog of the gear on offer.

There is a lot of money to be made as an affiliate of various different events. However, you will need to keep your finger on the pulse and turn off your promotions, switch your advertising up as soon as it is over.

Crowdfunding

This isn’t something you can continue to do indefinitely. You will have to set a target and specify what you are going to do with the money. People like to help a good cause, but is your cause worthy enough. They need to know all of this information.

On the positive side, crowdfunding platforms usually operate with no up-front costs. They usually take a cut of the proceeds instead. This means that you are free to make as much money as possible with no issues in paying any costs to the platform yourself.

This isn’t something I would recommend unless you need to do something specific with the money – apart from daily living costs. Therefore, I would recommend that you focus on other options first.

Digital Downloads

This is one of the most commonly used strategies. This is because you don’t have any stock levels, delivery issues or anything else to worry about. The buyer downloads the download themselves from your website. Furthermore, you often get to keep 100% of the proceeds as pure profit.

Digital downloads can include ebooks, video courses, music, software applications, videogames and much more.

As a musician, you can create and sell templates, sample packs, synth presets and video courses about how you make music on your DAW. Share your production process with your audience. It is something very interesting to the right audience.

Streaming Revenue

This is where you need to make sure that your music is good. If your music is good, you will be able to build more of an audience. People will save your music on YouTube and Spotify. You will get followers and subscribers on all of your socials.

You may also be interested in playlisting. However, this is typically a temporary burst of streams before the music returns back to the number it is at before you had your song playlisted. There are some good opportunities out there, but you normally have to pay for it.

Here is a free playlisting service. You may be wondering if there are tonnes of submissions to the different playlists. As a playlist curator myself, I can admit that there are a lot of submissions, but not much of it is right for a playlist. If you do your research properly, you will know whether a playlist is suitable for your music. Therefore, you should be able to submit your music to them and find success with no real problems.

Music Blogs Make Money From Collaborations and Partnerships

A collaboration is formed when two different organisations work together. As a musician, you can collaborate with other musicians. However, collaboration is not just about a few musicians working together. It can be a collaboration between you and a blogger, YouTuber, software company, visual artist, music retail and streaming platforms, and/or streaming services. Revenue is then split between all individuals involved within the collaboration.

Conclusion

So, you see. There are plenty of ways for music blogs to make money. Music blogs make money using all the above strategies. Some will do some of the strategies listed while other musicians do others. I hope I have given you food for thought and something you can go away with and apply to your own business.

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