The featured image reads What Are The Best Social Media Platforms For Musicians in 2024

What are the best social media platforms musicians? Is it easier to grow and develop an audience in some platforms more than others? How can you grow an audience for your music website or EPK. The best social media platform for musicians in 2024 can depend on various factors such as the type of content a musician wants to share, their target audience, and their specific goals (e.g., fan engagement, music distribution, live streaming).

Key Takeaways About the Best Social Media Platforms for Musicians in 2024

By the time you have finished reading this post, you will…

  • …understand what types of content are best on each platform
  • …understand where you need to be seen online
  • …know how to use each platform as a part of your music marketing plan

The Best Social Media Platforms for Musicians in 2024

TikTok

TikTok is known for its viral potential. This platform offers a lot of entertainment value. Therefore, if you have a few minutes and you want to laugh, smile and feel better, TikTok is a Godsend.

If you are using TikTok as a platform for your music, the key is to release short microcontent videos of your music so that you can attract more interest. All you need is a run through of the most popular elements of the track. This would be the main hooks. It could be a drop in electronic music, a crescendo followed by a guitar solo in rock or any other element that stays in people’s minds after the track has finished. When you think of your music, which elements stick in your mind long after the song has finished? These memories are called hooks and it’s where you need to focus with your microcontent videos.

TikTok allows you to reach a large audience quickly . Its algorithm favours content discovery, making it easier for new artists to gain visibility.

Instagram

Although you can’t interlink your website to your Instagram post, this is still a platform that you need to take note of. This is because your fans are more than likely using Instagram regularly. As I have said before, you need to be where your target audience hang out. Our music is more popular with young men between the ages of 18 and 44 years old and living in America and the UK. These people are included in the typical user of Instagram. Therefore, it is important that our music appears on Instagram.

Just as with TikTok, Instagram offers a n excellent opportunity for microcontent videos. Therefore, you can include the same kinds of video with major hooks of your songs. You could even use the same videos on Instagram that you are using on TikTok. They are vertical videos and the dimensions being 1080 by 1920 are the same as those on TikTok and YouTube Shorts which we will discuss next. However, by just adding your artist name to your post on Instagram, people still have enough information to find your music on their favourite music streaming and retail platforms.

Instagram also offers features like Stories, Reels, and IGTV. Therefore, Instagram offers multiple ways for musicians to connect with their audience through photos, short videos, and longer content. The platform’s visual focus helps artists showcase their brand. By adding images into your Instagram mix, you can also advertise your live shows and/or merchandise.

YouTube

YouTube is the second biggest search engine on the internet. It is second only to Google, who actually own YouTube as well. Therefore, it makes sense that you use YouTube to build your music following. As a video platform, it offers both audio and visual media entertainment.

YouTube is my favourite source of online video. I like this platform so much that I have upgraded to a premium account and I get ad-free, interesting and informative videos that are tailored especially for me because YouTube knows the kind of videos that I enjoy.

It remains a crucial platform for musicians, especially for music videos, live performances, and tutorials. It’s also a primary source for music discovery through its recommendation system. Through it’s Shorts platform, it is yet another platform that offers a fantastic opportunity for microcontent video.

Spotify

Although, my favourite video platform is YouTube, I still make use of Spotify on a daily basis. It is my favourite music streaming platform. I appreciate its personalised playlists which are tailor made for me, following my tastes in music entirely. Spotify is primarily a streaming service. However, its social features, including playlists and the ability to follow artists, make it essential for musicians looking to distribute their music and engage with listeners.

Unique points that make Spotify a must for your music also include the fact that you can advertise both your merch and forthcoming shows on it. Therefore, a musician can make money simply by making sure that merch, hosted by Shopify, is available through the platform.

Another thing I appreciate about Spotify is the podcasts and audiobooks available through it. I listen to podcasts on Christianity and business every day. The only thing I don’t really like about the audiobook feature is that listening time that is available with your premium membership is limited and you have to upgrade again in order to listen to more audiobooks on this platform. If I could give Spotify some feedback, I would recommend that they make unlimited audiobook streaming available either through the basic premium membership or in another membership that would give you unlimited audiobook streaming.

Twitch

Although, I am less familiar with Twitch than any other site on this list, they still offer a great platform where your music can be discovered. I am unsure if Twitch is one of the sites that include our music. However, for musicians interested in live streaming, Twitch offers a robust platform to perform live, interact with fans in real-time, and even monetize your streams through subscriptions and donations.

SoundCloud

SoundCloud is popular among independent artists for sharing and discovering new music. It allows musicians to upload tracks, get feedback from listeners, and build a fan base.

On the plus side, SoundCloud offer the ability to monetize your music through configuring the Buy Link. However, you could offer a free download through the Buy Link, so that you can build an email list. You would do this through Hypeddit. Furthermore, if you use Hypeddit, you will also be able to build your social following on any other platform in this post.

Artists make up the brunt of users on SoundCloud. They will use it to market their own music. They don’t go to SoundCloud to look for new artists to follow as a fan. Having said that, you may still be able to find some excellent opportunities for marketing and growing your fanbase. Therefore, you should not overlook SoundCloud..

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Bandcamp

Bandcamp is great for musicians who want to sell their music and merchandise directly to fans. It also provides a supportive community of music lovers and creators. One thing I like about Bandcamp is that you often have the ability to name your own price. Therefore, potential fans can be more generous than you may consider. It is a great idea to give people this opportunity to offer you what they think your music is worth. However, if you are selling your music to people in poorer areas of the world, they may not pay very much, but this should not be a reason to deter you from being interested in using it.

Twitter

Twitter is useful for real-time engagement. It allows you to share updates, and connect with other musicians and industry professionals. Its conversational nature can help build a more personal connection with fans. Twitter is particularly good if you want to share a quick update. However, tweets are very short-lived. Therefore, they often lost in the noise within seconds.

What Do I Think Are the Best Social Media Platforms For Musicians?

My advice is to be where your fans are. If your target audience is women, Pinterest could be a good option.

However, we would use TikTok, Instagram and YouTube primarily for our music. Our target audience will be using these sites. We would build interest with microcontent video as I have also explained earlier in this post.

From Instagram, TikTok and YouTube, I would direct traffic to Spotify, SoundCloud and Bandcamp. We could monetize our music through these latter three sites. It is important to note that different fans will have different preferences. Therefore, you should plan your marketing to reflect this. You could either hyperlink a post from YouTube or TikTok to all of these sites or just use different monetisation platforms on different videos.

Conclusion: The Best Social Media Platforms For Musicians

Each platform has its unique advantages, so the best choice depends on a musician’s specific needs and goals. Many artists find success by maintaining a presence on multiple platforms to maximize their reach and engagement.

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