Featured image reads How to get more traffic to your music blog

So, I am making this post purely out of selfish reasons. I just wanted to do some research into the best ways to get more traffic to my music blog. This doesn’t have to have time constraints. However, it inevitably will because the online world is forever changing and evolving. New websites will come out of the woodwork. Websites that have been for a while will disappear. I don’t expect Facebook to be around for too much longer. Zuckerberg and co will put their focus in other Meta sites. More traffic to your blog will mean a combination of content creation, SEO optimization, social media engagement, networking, and leveraging various promotional strategies.

Key Takeaways on How to Get More Traffic to Your Music Blog in 2024

By the time you have read this post, you will…

  • …know how to get more traffic to your blog
  • …know where to focus your time in traffic generation
  • …be able to plan ahead and form a plan to drive more traffic to your blog.

1. Get More Traffic to Your Music Blog Through Quality Content Creation

Regular Posting

Consistently publish high-quality, engaging content. This could include music reviews, artist interviews, industry news, playlists, and opinion pieces.

Creating such content means staying up-to-date with industry trends and news. It also means consistently strengthening your social media assets with new information, new content and more impressive visuals. Examples of this could be in your YouTube channel. Have you found a new way to do thumbnails that are more polished and more clickable?

Another example is constantly provided by my good friend and mentor, Alex Genadinik. Alex is in the top 1% of Udemy instructors because he constantly updates his courses. He consistently looks for new content and new ways to update his courses so that the information contained in them is current and reliable.

Unique Perspectives

Offer unique insights or perspectives that can’t be found elsewhere. This could involve niche genres, underground artists, or in-depth analysis. When I was working as a Fiverr seller, I would review artists who weren’t very well-known yet, but were up-and-coming. Most people had never heard of these people. However, you’d be surprised at the number of people who have never even heard of people like Armin Van Buuren. In fact, so many people in their late teens and early 20s have never even heard of trance music! Che peccato!

Multimedia Content

Incorporate videos, podcasts, and interactive content to keep your audience engaged. You don’t have to invest in expensive software to make great YouTube videos. You can either use Canva, or check AppSumo for some fantastic lifetime deals at low prices. I think I will stick to the former because it works for me. I know that software such as Camtasia does produce some excellent videos. However, I also know that you don’t need the flashiest software to make something that is impressive.

You can either make videos as a free part of your content marketing strategy or you can turn your video creations into video courses that you can sell through sites like Udemy and Skillshare. I am a particular fan of Udemy and have lifetime access to well over 300 courses. Many of these were by the aforementioned Alex Genadinik and Alex used them as a way to pay him for his mentoring. I still ask Alex questions often. We’ve not had a proper mentoring session for a while and the last thing I heard was that he’d stopped doing them. However, he still continues to update his courses annually so when you invest in his courses, you can be certain that all the information is current.

Music Software Bundles from Pluginboutique.com

2. Get More Traffic to Your Music Blog With Search Engine Optimization (SEO)

Keyword Research

Identify and use relevant keywords that your target audience is searching for. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help. One tool that is well-loved by a lot of bloggers is KeySearch. This will give you keyword information as well as ideas for any keyword you wish to use. It is very user-friendly and lets you know how difficult it is with a percentage score for difficulty. The lower colours that are highlighted blue are the easiest to rank for. The colour then goes to bright green, pea green and finally the hardest words to rank for are highlighted in red.

On-Page SEO

Optimize your titles, meta descriptions, headers, and content with targeted keywords. Ensure your images have alt text and your site has a good internal linking structure. I use SEO by Yoast for this task. It doesn’t really matter, but I like to get all my lights green as this tells me that my on-page SEO is perfect. I need to do more off-page SEO, but I’m pretty good at on-page SEO.

Technical SEO

Ensure your blog loads quickly, is mobile-friendly, and has a clean, easy-to-navigate structure. I recommend using page-speed plugins for fast loading speeds. This will enable you to rank higher. Therefore, you will be able to generate more traffic because your site will be more visible.

3. Get More Traffic to Your Music Blog Through Social Media Engagement

Platforms

Utilize popular social media platforms like Instagram, Twitter, Facebook, and TikTok to share your content and engage with your audience. Again, as I have already said in other posts, you should focus on three or four platforms. I would advise you to steer clear of Instagram because you can’t hyperlink your posts. I would also advise you to steer clear of Pinterest because music is not a particularly great subject for Pinterest. The only other site that I recommend you steer clear of is Twitter because tweets have a very short shelf-life. Your tweets will last for seconds before they become outdated and are lost in the noise. Therefore, they are not very successful.

Sites I can recommend include YouTube, TikTok and Facebook. Facebook may be getting a little old and doddery now, but I still think the functionality is good for sharing your posts. I would recommend that you make microcontent videos for YouTube and cross promote them to the other sites. I have mentioned in the past that you can use them on Instagram. There is nothing stopping you from giving it a go if you just want to build awareness of your blog. However, driving traffic from Instagram is poor because you can’t hyperlink your posts.

Consistency

Although I mention YouTube TikTok and Facebook as part of your marketing strategy, I still think you should be sharing posts to other sites like Twitter and LinkedIn, but through plugins like Revive Old Posts. I don’t recommend that you spend time on those platforms. However, if you usee scheduling apps like Social Bee or Revive Old Posts, you can set it and forget it.

Collaborations

Partner with influencers, artists, or other bloggers for mutual promotion. As I have also said in the past, there is more than just one reason to collaborate. Firstly, you can work to your strengths. Do what you do best. You can also work with media professionals who will help you to gain press exposure to your blog. When you collaborate with other musicians, you are also tapping into another artist’s audience. If you make something similar, their fans will also become your fans. This could be the difference between 50 monthly listeners on Spotify and 50,000 monthly listeners on Spotify. If you collaborate with enough people, you stand to get more exposure as a result.

4. Get More Traffic to Your Music Blog With Email Marketing

Newsletter

As a music artist, you can get a lot of email sign ups from Hypeddit. It’s inexpensive to use. However, it really gives a dramatic boost to your email list and your social media posts. I send out a post twice per week. One of these is for blog posts from Krannaken.com and the other is for YouTube videos from Krannaken TV.

I have used various autoresponder services in the past. However, now I use ConvertKit and I’m enjoying it so far. It provides me with some excellent features and I’ve had an average open-rate of over 35% so one-third of all emails – which is excellent.

Sign-Up Incentives

I have been using my book The Complete Guide to Music Marketing as a free incentive for people to join my list. I have toyed with the idea of using a free sample library – something I would still like to develop further. Your incentive could be something as simple as your latest music track. In fact, that’s the whole purpose of the Hypeddit download gates.

5. How Networking and Collaboration Can Help You to Get More Traffic to Your Music Blog

Guest Blogging

If you believe in your abilities to write great content, you can find guest blogging opportunities by doing Google search. Don’t expect to hear back from everyone who you write to. Very often, you will find that you won’t receive a reply. Don’t let this put you off. You need to make sure that you keep on in your search to find guest blogging opportunities. Some sites will try and make you pay to write a guest blog post.

I don’t believe this is good practice. As well as being open to all kinds of rubbish, what do you think the quality would be like. If the only condition is that the blog owner is paid, that would attract all kinds of quality – or lack of it. Therefore, you need to find a blog who don’t operate their guest blogging opportunities as a business. Find a blog that you can write for. Furthermore, once you have found that site, it is important that you build rapport with the owner of the site. Offer them something of value.

Interviews and Features

Collaborate with artists, industry professionals, and other bloggers for interviews or featured posts. I have delivered interviews in the past. This is something I really enjoy because the people I have interviewed have always led very interesting lives. I have enjoyed getting the nitty-gritty from them for the readers of my blog and when I interviewed 22Tango for Krannaken TV.

Forums and Communities

Participate in music-related forums, Reddit communities, and Facebook groups to share your content and engage in discussions. You are probably already a member of many music Facebook groups that you can participate in. One word of advice is never to drop a link and leave. It is always imperative that you interact with other group or forum members. What are they doing? What are their posts about? Are they interesting? Always try to interact, leave a like and also leave a comment for other group or forum members. This helps you to become a more familiar member of the group and people will be happy to interact with your posts when they know you’re not simply going to drop your links and leave.

6. Get More Traffic to Your Music Blog With Paid Advertising

Social Media Ads

Use Facebook Ads, Instagram Ads, or Twitter Ads to target specific demographics interested in music. However, only use paid advertising when you have the available funds. Even then, do so carefully. It is easy to spend a ton of cash on advertising and not get anything back from it.

Social media advertising is inexpensive and you can target an audience through it, but you will spend a ton on it before you find your perfect audience. By that time, you might not have any money left. However, you will have an idea of who your target audience is. That is how I know that my audience is made up of men in the UK and America who are between the ages of 18 and 44 years old. You should find out who your audience is. This will help you to discern who you are writing for and how they will receive your work.

Google AdWords

Run targeted campaigns to drive traffic to your blog from search engines. Again, be careful. It is very easy to spend a fortune on Google Ads without having much to show for it. What is the percentage of site visitors that sign up to your email list? Are you selling something? What is the visitor to sale ratio? Does it make sense that you spend money on advertising? You need to ensure that your ROI (Return on Investment) is worth the initial expenditure on advertising.

7. Analytics and Adjustment

Monitor Traffic

Use analytics services such as Fathom or Abralytics to check the analytics of your visitors. I would suggest Google Analytics, but very often these services can be wildly inaccurate. While one service tells you one thing, another will tell you something completely different. I already know that Google Analytics is poor. You shouldn’t believe what you are reading on Google Analytics. I believe the most accurate of these services is Fathom, but that costs me £12 per month to get the true picture of what is going on on my site.

Adjust Strategy

Whichever service you choose to believe and use, it should give you the true picture of what is going on with your site traffic. It should tell you which post is the most popular, how long visitors spend on your site, whether users are clicking onto other pages or just using one page or post. It will also tell you where in the world your traffic is from, what website they are coming from. Some services even give you a breakdown of user demographics. Google Analytics is one of these, but as I said, it is also wildly inaccurate.

8. Engage with Your Audience to Get More Traffic to Your Music Blog

Comments and Feedback

Whether they are positive or negative, you always need to reply to comments. Perhaps someone is having a difficult time with your site or content. What can you do to make sure that more people aren’t having the same experience?

It is always important that you respond with a positive attitude. If someone is being rude, you should turn it around and actually hit like on their comment. I know this can be tough, but as a Christian, I believe that you shouldn’t respond rudely on a rude comment. That would just fuel the fire. You need to respond by turning the other cheek. Of course, if someone is spamming your site or your social media content, you should remove their comments. However, on a rude comment, I Think it shows that you are better than what is being said when you hit like, or at least thank the person for their comment and have taken what they had to say on board.

Surveys and Polls

There will be times when you don’t know which way to turn. For instance, I recently considered whether to post about music production, music marketing or music reviews. It turned out that my crowd wants me to write more about music marketing. That was the initial goal of the blog so it’s good that people still believe in the initial goal of the blog.

9. Leverage Music Platforms to Get More Traffic to Your Music Blog

Spotify Playlists

Playlisting is a key way to drive streams of your music. If you secure a place on a high-traffic playlist, you can attract hundreds and sometimes thousands of streams to your music and your playlist. As a music blogger, you can use it to drive loyalty from your readers. You can offer them a place on your playlist and they will more than likely jump at the chance.

It should also be noted that Distrokid don’t like their artists joining big commercial playlists. I don’t know why this is, but when you upload your music to Distrokid, they will require your agreement to steer clear of third-party playlists.

YouTube Channel

Start a YouTube channel to complement your blog with video content such as reviews, interviews, and music recommendations. We turn our blog posts into YouTube videos. Having a YouTube channel gives viewers a more immersive experience. However, they are not for everyone. Some people prefer the blog and that’s fine. I have separate lists for YouTube and for the blog on my email marketing service and that works well.

Loopcloud Music App from Loopmasters.com

10. Attend Events to Get More Traffic to Your Music Blog

Concerts and Festivals

Attend music events and network with industry professionals, artists, and fans. These events are great fun, but you can also meet very interesting people. There are various events and festivals that are centred around different genres of music. For instance, there are shows in many British towns during the Summer that bring the community together. Some are genre-specific such as folk music festivals. However, there are also some events that are for the local community.

I remember fun times, sitting in the parks during Summer evenings with a four-pack of lager and a live band. Those shows

Industry Conferences

Participate in music industry conferences to stay updated and build connections. One such show is the annual NAMM show in the United States that offers visitors the opportunity to speak with leading industry professionals, other artists and also to have a go on some of the latest gear.

There are various exhibitions all over the planet. It’s a good idea to check at your local exhibition hall. In the United Kingdom, we have venues such as the National Exhibition Centre in Birmingham. You can find out more by checking your local venue on the internet.

Conclusion on How to Get More Traffic to Your Music Blog

Implementing these strategies consistently can help increase traffic to your music blog over time.

  • What is the Best Place to Live as a Musician in 2024?

    What is the Best Place to Live as a Musician in 2024?

    What do you believe is the best place to live as a musician? Today, I give you the ten best cities in the world to live in as a musician? The fact that there are more cities here from the United States than any other country should come as no surprise. However, there are a…

  • How Do Music Producers Get Paid in 2024

    How Do Music Producers Get Paid in 2024

    Only a small minority of producers are paid. For most, it’s a labour of love. It is something they can be proud of. That’s not all bad. There are many reasons to love music production as an intereest. There is no pressure. Nobody is telling these people they must make the best music or face…

  • How to Take a Good Band Photo

    How to Take a Good Band Photo

    Although this post is aimed at bands, it is also significantly useful for lone music artists. Therefore, the only criteria is that you make music in some way, shape, or form. A good band photo can go a mile. Also, remember that a smile goes a mile too. It is best that fans get the…