Author

About the Author
David Verney is a graduate from the University of West London, husband, father, Christian and Tottenham Hotspur fan. He started Krannaken.com during his final year at University. The initial idea was just somewhere to put his ideas on the subject of music marketing. However, it has been going strong since then and (at the time of writing) this website is 19 months old. Ideas don't dry up because the industry is always changing. New websites with new features are being launched all the time. Therefore, Writer's Block does not feature. I hope you enjoy the blog. Please hit one of the banners and claim your free copy of The Complete Guide to Music Marketing. I plan to update my book with new content every year.

18 Resources For Continued Professional Development For Musicians

It is not enough to simply know what to do in your music business. It is also essential that you start work with the right mindset. This mindset is only achievable if you put the right things into your mind. In the business world, this is known as continued professional development. Today, we will also…

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Establishing Your Target Audience By Answering 4 Simple Questions

Today, we welcome Danny Fortune back to the blog with another awesome guest post. In Danny’s first post, he made a pretty ambitious promise. This was to begin walking you all through a music marketing methodology. This allowed you to deploy a “sell first, build second” progressive music release strategy. Thereby, fan-funding your, or your…

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Introducing My New Free Hypeddit Udemy Course

For those of you who have yet to experience the joys of Hypeddit, this course is for you. It is both short and free. If you are yet to grow your social media channels, your email list and to finally make money from your music, this course is for you. My new free Hypeddit Udemy…

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The Difference Between Music Marketing and Promotion

In this post, I am going to attempt to explain to you what is the difference between music marketing and promotion. Not only that, I am also going to give you some ideas that you can move forward with. These are going to be ideas that will promote you as a music artist and enable…

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How Do I Make Money As a Music Creator?

In this post, I am going to explain how I make money as a music creator, and how you can too! Firstly, this is not about fame for me. I make money by making products that other marketing professionals use and other music artists can use. This involves making money for a wide range of…

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How to Be a More Productive Music Producer

It is possible to be more productive in any area of life, so why should your music creation be any different? In this post, I am going to show you how to be a more productive music producer. This means you will be able to sell more music, merch, market your music more efficiently or…

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How to Fan Fund Your Next Music Release (Part One)

Today, we welcome Daniel Fortune who is going to do a number of posts, especially about how to fan fund your next music release. This will be through organic music marketing strategies. Therefore, Danny is going to show us how to fan fund your next project without wasting time or money on an audience you…

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Songtradr: More Than Just a Stock Music Library

I recently found a video about Songtradr, a stock music library that boasts to be more than just a stock music library. The video that I found is at the top of this post. However, if you would like to learn more about Songtradr, I expand on the above video in this blog post. Since…

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NFT’s and Smart Contracts: What’s It All About?

I feel it is about time that we discussed NFTs and Smart Contracts. Someone recently requested a post on this subject so I am providing it here. However, I didn’t really understand them myself until recently. In this post I clarify what the NFT (or Non-Fungible Token) is and also how the smart contract proves…

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How to Start a Successful Record Label in 2022

Most people think that to start a successful record label, you need to throw money at marketing. However, in today’s post, I am going to show you how starting a successful record label can be accomplished in 2022 without having to throw a lot of money at it. In fact, I am going to show…

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